Research Process
Research Process
We rely on a proven process to custom-design a research program that meets our clients' information needs, timeframes, and budgetary requirements. No matter the size of the project, we take the same systematic approach to ensure that everyone involved knows exactly what their research investment will deliver.
Where to Begin
We start by listening carefully to your team to fully understand your immediate information needs and how they connect to broader organizational goals. This gives us the context to build your research plan, and you the confidence that we are moving in the right direction.
How to Ask
With your needs clearly defined, we draw from a range of research methodologies to create your tailored research plan. Because we know what organizational goals our research must support, we can propose a program that will drive results that are most useful to you.
Who to Ask
We find the right respondents for your research program—true representatives of your audience who will provide relevant feedback. We work harder to identify the audience segments that will give you the most meaningful feedback and perspective—whether they are in your city, across the country, or right in your own database.
How to Apply
We synthesize results to deliver a clear distillation of what your audience is saying about you. Our reports are direct and digestible, crafted to give you a clear grasp of the key ideas and learnings that emerged from your research effort. Our team then delivers useful, constructive recommendations and proposed applications for putting the insights to work within your organization.