What do you wish you knew about your audience?

Evergreen Insights specializes in custom-designed market research for organizations who seek to build long-term relationships with members, clients, donors, and customers. We pride ourselves on the long-standing relationships we have built with our clients, enabling us to develop a deep understanding of the nuances of their organizations, target audiences, and competitive landscape.

We employ a suite of qualitative and quantitative research methods to help organizations make informed decisions based on reliable, insightful information about their target audiences.

Our team's experience includes decades of experience with professional associations, health care providers, advocacy organizations, financial institutions, government agencies, and cultural institutions.

How can audience insights help your organization?

Measure Your Impact

Brand tracking research creates a disciplined feedback loop that measures your audience’s ongoing perceptions of your brand, advertising recall, impact on their behaviors, and differentiation within your market.

Deepen Customer Loyalty

Gain a deeper understanding of the experience you create for your customers, your members, even your employees with satisfaction and loyalty measurement, experience mapping and ongoing listening sessions.

Build Stronger Brands

We employ a range of research methodologies to ensure your in-development brand components – including logos, taglines and key messages -- resonate powerfully with your customers and internal stakeholders.

Launch Meaningful Communications

Maximize the potential of your marketing spend by pre-testing messages and creative elements before launch, identifying opportunities for improvement as well as any red flags or barriers to understanding.

Know your Landscape

Develop a rich understanding of your industry landscape -- including your competitors’ offerings and their customers’ attitudes – so you can identify opportunities for your own organization.

Pursue Innovation and Growth

Explore your potential for developing and launching new products or services—from concept evaluation to viability assessment to pricing studies.

Qualitative Methodologies

Focus Groups

In-depth Interviews

Online Discussion Boards

Website Usability Testing

Ethnography/Observational Research

Diary Studies

In-Home Research

Mystery Shopping

Quantitative Methodologies

Online and Mobile surveys

In-person or Intercept Surveys

Mixed Mode Surveys

Market Segmentation

Telephone Surveys

Secondary Research

Sometimes the information you need has already been collected and published. A literature review or environmental scan can help you avoid duplication and more precisely define the scope of new data collection efforts.

Environmental Scans

Review of Academic Literature

Review of Consumer/Popular Literature

Analysis of Government or Census Data

About Evergreen Insights

Tamara O’Shaughnessy, principal of Evergreen Insights, has over 25 years of experience designing and leading market research engagements. She specializes in working with not-for-profits and mission-driven organizations.

Tamara helps her clients with brand positioning, advertising and communications development, audience needs assessment, concept testing, market segmentation, brand tracking, and more. She is a Riva-trained focus group moderator, having conducted more than 1,000 focus groups and individual interviews in her career.

Evergreen Insights regularly collaborates with our clients' internal research teams. We also work closely with longtime partners and collaborators to provide expertise in marketing strategy, data processing, website development, brand identity, and creative design.

Page updated

Report abuse